As an overarching statement, what we do is create emotional connections between people and brands. A classic approach. (Classic because it works.) Further, this approach can be subdivided into the following segments:
If you stop and think about it, persuading anybody to do anything in this world is a challenge. Not impossible, thankfully, but not easy either. The key to motivating people is preparation. Discovering and understanding what really matters to a consumer, then building communication based on that knowledge. So, with a good strategy, you’re properly prepared, and you can motivate people. With us, strategy comes first. Preparation comes first. Whatever the assignment.
We understand brands, and the process of branding, at a cellular level. It’s one of our most renowned competencies. In fact, we call our branding process “Branding from the inside out.” Meaning, we do a great deal of thinking before we begin to define the elements that comprise your brand expression. We start with a situation analysis, including an evaluation of the competitive landscape and target personas, and build a portfolio of visual identity and verbal tools that help your company stand out in the sea of sameness.
There’s a very simple formula for creating great advertising. It’s a radical thing called “telling the truth.” Here’s how it works. Let’s say you have a client with a product. You learn what’s truly different about that product and you communicate the BENEFIT of that difference to your target audience. How that difference makes the target’s life better. And if you can communicate that difference in a fresh way, boom, you’ve created great advertising.
In this age of connection immediacy, you need an agency that can help you make sense of the dizzying array of emerging technologies, and determine how they can add to your marketing muscle. The Creative Department was way out in front of other Cincinnati agencies in understanding and leveraging the power of digital communication. From digital brand strategy and systematic design, to the development of responsive digital media and site activity analysis, our team provides truly integrated solutions to our clients’ challenges.
We design and build websites and applications that enable users to create and share content or to participate in social networking. That’s the “dictionary” definition of what we do with this powerful medium. But for us, the phenomenon of sharing information and ideas is uniquely valuable as it pertains to helping a marketer build business. That’s how social becomes smart.
From web design, digital imaging and special effects to video production and animation. We find the most impactful way to convey information to people, and present it as a visual experience that considers current trends and technology, and builds an emotional connection. Our team is expert at bringing a creative vision to the widest spectrum of digital experience for web, mobile, and tablet platforms.
Our development team brings the great creative to life, creating the awesome UI interactions for our clients. Whether the applications are standalone CMS systems or integrating thrid-party APIs. Our team is ready to meet your technology needs by being versed in multiple coding languages and frameworks: PHP, HTML, HTML5, CSS, LESS, SASS, Java or .NET. We’re ready to implement the best approach for your company.
If you need to increase sales, usage or trial for your product — a common desire among marketers these days — you should consider tactics that are often considered “old school” but that can be adapted to succeed in the digital age. One of the most effective of these is sales promotion, where discounts, gifts, sampling, frequency and loyalty programs can boost sales and build a brand. Additionally, we can help guide you in the areas of cause-related marketing and multi-brand co-op opportunities.