Marketing Communications Planning

Marketing Communications Planning

Every brand needs a solid marketing plan, one that charts the course of every piece of communication. Each plan we create includes recommendations of how to reach an audience in the most meaningful way at the most opportune time within the most relevant context. Said another way: the right message at the right time in the right place (both marketing channel and geographic location). We often think about this as a marketing funnel and user journey to the path of purchase. It might help more to think of it as a pretzel – because once the user purchases, there are many ways to re-engage, cross-sell and build loyalty. Unearthing these actions and digging into what motivates consumers is one of our biggest passion points.