We design and build websites and applications that enable users to create and share content or to participate in social networking. That’s the “dictionary” definition of what we do with this powerful medium. But for us, the phenomenon of sharing information and ideas is uniquely valuable when it helps drive our clients’ business. That’s how social becomes smart.
As social platforms have grown over time, paid social for Facebook, Instagram, Twitter, etc. has become even more powerful in elevating products and services. To have an effective social media presence today requires somewhat of an investment, though still far less than traditional channels.
We utilize social media as a strategic amplifier for your advertising campaign, not the entire campaign. It should provide news and promote product launches but also have ongoing and sustained interest in between. And it should build relationships and trust with your brand. What someone else is saying about you is more important than what you say about you.
Creative Department has extensive experience creating successful organic and paid campaigns on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. We expertly maximize the utility of social media, efficiently targeting via each channel organically (+ boosted) as well as from the ad platform.
Social is always approached through multiple prisms: Create Awareness (expand brand presence, build social capital, introduce sub-brands), Foster Engagement (build brand loyalty, feedback loop, not one-way communication, dispel myths), Build Demand (category leadership, industry insights, measurable pull-through), Monitor & Learn (insights from customers & influencers). A solid social campaign can create double-digit increases in social engagement, double- to triple-digit increases in lead generation. It’s also smart to consider social platforms for promotions, surveys and fostering brand loyalty. Since social is an ever-changing landscape, we continuously seek industry updates to stay on top of these changes.
Facebook, LinkedIn or Instagram? All three?
Get your questions answered and direction on budgets, audience segmentation and other ways to optimize your media plan.