There is an ongoing evolution towards a more user-centric, personalized approach to marketing and sales – marketing automation. Creative Department focuses on real-time, personalized campaigns and landing pages by industry, company, job title, and other firmographic information.
Creative Department has a strong history of Marketo and Hubspot experience which allows us to tie performance to message variations. We can see the overall impact of engagement level and goals and effectively steer the marketing program messaging to affect our clients’ bottom-line revenues and help qualify leads. The right message, right time (personalization) = more revenue & long-erm customer relationships.
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Where should you start with list segmentation and audience definition? Our team can help you better understand your audience and make email and automation programs work harder.