We understand brands, and the process of branding, at a cellular level. It’s one of our most renowned competencies. In fact, we call our branding process “Branding from the inside out.” Meaning, we do a great deal of thinking before we begin to define the elements that comprise your brand expression. We start with a situation analysis, including an evaluation of the competitive landscape and target personas, and build a portfolio of visual identity and verbal tools that help your company stand out in the sea of sameness.
From day one, Creative Department has put the power of simplicity at the core of all the brands we create. We believe these are the brands that stand out in the cluttered digital environment that surrounds people every day. As more brands in the digital space are screaming louder, the brands we build are creating connections that work.
Ever notice how the strongest brands are the simplest?
We’ve subscribed to the philosophy of simplicity since day one to create memorable, long-standing brands. All it takes is a simple conversation and we can get started on yours.