We’re obsessed with results. And as a Google-certified partner, our team digs into the analytics around audience understanding. Between paid, earned and owned channels, there is a tremendous number of measurement points to dig into. Not all of them will be relevant to your marketing strategy and goals. So knowing how to identify the right data becomes critical. We look at your audience – who is going to the website? We look at acquisition – how are users getting to your website? We study behavior – what are users doing on your website? And we track conversions – how are users converting and moving the needle?
It’s not enough just to identify the right data points, we also need to report on users’ actions and key performance indicators (KPIs) that drive your business. We use a dynamic reporting tool, Google Data Studio, to provide a detailed monthly report. We leverage powerful tools such as Google Tag Manager to help track analytics goal implementation and provide performance analysis and recomendations. By pulling in third-party data into our reports, we show a comprehensive view of all paid, earned and owned marketing efforts.
Truly understand your ROI
Build models based on data not on your gut. How much should you really invest in a lead or sale? A measurement plan guides you in developing KPIs, tracking conversions, phone calls, eCommerce measurement and more.