Brand Identity | Campaign | Environmental Signage
A brand built around its unique cöre essence.
CHALLENGE: Yagööt is a brand as unique as its name. They took a forgotten recipe for tangy frozen yogurt developed in the 1970s and opened a small chain of retail locations. They had a great product that was truly different from the competition. All they needed was a brand.
IDEA: Creative Department defined a primary target (teen and young-adult females) and created a logo and visual equity that was as bright and refreshing as the yogurt itself. We touched every point of the brand, including equity, print, web, digital, store interior and uniform design.
STORY: In order to reach a nearly unreachable demographic, messaging is fun and simple. Because Yagööt wants to constantly remind customers of the healthy aspects of their product, communication is a balancing act of wit and education.