Brand Identity | Campaign | Digital Design
Home shouldn’t be a retreat from life. But rather to it.
CHALLENGE: The Retreat at Summit Park is one of Traditions Group’s most captivating new residential communities. Our challenge was to create a brand as breezy, inviting and welcoming as the community itself.
IDEA: Develop an aspirational brand and voice, presenting a life characterized by simplicity and casual sophistication.
STORY: Winding walkways that lead to charming pocket parks. Nights spent around the fire pit, watching kids run barefoot across the grass. An evening stroll to nearby Summit Park for an outdoor concert. And thoughtfully designed courtyard homes built around what really matters: family, nature, neighbors.
That’s the Retreat at Summit Park. Traditions Group came to us to create a brand that captures the spirit of this new and unique community – where every day is far from the everyday.
The scope of work was a full branding campaign extending from brand voice and visual identity to print, collateral, website, and even sales center interior design.
For the logo, we drew on the iconic Adirondack chairs that anchor The Retreat’s many pocket parks. Classic, chic, and quaint, the Adirondack chair symbolizes the comfort, ease, and connection of The Retreat’s homes and community, evoking the simple joy of basking in the open air, communing with nature and friends.
The website, brochure, print ads and sales center follow suit and are breezy and welcoming, with messaging and imagery that gives readers an overall feel for the community’s values and vision.
The branding campaign continues to evoke joy in our clients, too. Both Phase 1 and Phase 2 lots have sold out quickly and the neighborhood has established itself as one of the most vibrant lifestyle communities in Cincinnati.