Making beautiful music together.
CHALLENGE: Help a Nashville-based online music booking startup find their distinctive voice with a strong brand and campaign materials in support of their launch.
IDEA: Celebrate EVA’s proprietary booking technology, but deliver the brand expression in a youthful, energetic way – reflecting the energy and passion of the company founders, and their commitment to ensuring event planners and artists never have to “go solo”.
STORY: EVA is a time-saving online technology that helps event planners find the right artist or act, depending upon genre and budget.
The company was founded by two recent college graduates – Channing Moreland and Makenzie Stokel. Both have fantastic energy, experience booking talent for college concerts and festivals, and a passion for professional entertainment.
EVA is a connector; they make a nerve-racking experience simple and easy.
It was clear to us that this idea would be a success, and we were eager to help Channing and Makenzie finalize their brand and share their story. We wanted to create something brilliantly simple to help them stand out in the category, and they were enthusiastically open to that thinking.
We built the brand around the “better mousetrap” concept, celebrating reliability, professionalism, and ease of use, as well as the energy of great music. The brand focus became the stress-relief benefit to event planners.
Our most important contribution, the foundational element, was the creation of the EVA identity, which communicates the brand’s distinctive vitality and positions them miles away from their competitors.
Beyond their identity, we helped EVA formalize their branding and advertising, including brand promise and expression, brand guidelines, website design, copy, and an entire campaign of communication touchpoints, both digital and traditional.
Their business continues to grow, and they are well on their way to becoming music industry superstars.