Here’s to bringing a brand to life.
To engage their target audience – affluent man-cave dwellers – Clink, maker of high-end custom-monogrammed crystal and glass barware, needed an identity and attitude that could cut through a crowded industry.
We made Clink part of a bigger celebration, one that called for raising a glass to endless lesser-known – but arguably more epic – occasions.
Bringing the company’s essence and attitude to life, we created the Clink name, and used it as a springboard for clever messaging and design centered around those moments in life where an ordinary glass just won’t do. The campaign, and the results, were definitely cause for celebration.