Haag-Streit Reliance
Campaign | Branding | Video | Digital Design
Built to last. Designed to love.
CHALLENGE: Reliance Medical Products exam chairs have long been known for their durability and reliability. We were tasked with launching a brand-new lineup of chairs that shifted the focus to style: they featured sleek new designs with a variety of upholstery options. Our target was physicians who care about the “aesthetics” of their office. This time, it was all about the look.
IDEA: The big idea was to compare the chair’s sleek look to trends in retail interior design, promoting the chair’s high end, premium look and feel. Customization was also key to the initiative. These chairs were “Built to last. Designed to love.”
STORY: Doctor’s offices don’t usually scream “style,” but the Premiere Collection sought to change that. New design themes plucked from spa and retail environments brought beautiful, modern aesthetics to Reliance’s already durable and reliable procedure chairs.
We created high impact direct mail featuring inspiration and photography for all Premier Collection designs: Industrial, Lucent, Woodland, and Harmony.
Sales tools featured a swatch book and beautiful microsite communicating the benefits of modern aesthetics in a practice’s clinical setting.
