TRADITIONS GROUP
Brand Identity
An inspired future built on a great foundation.
For generations, Traditions Group was known as Great Traditions – and known for building exceptional lifestyle communities in the Cincinnati area. With the name change, Traditions Group came to us for a brand refresh as memorable as the communities themselves.
IDEA: We created a look and feel that was rooted in their past but designed to shape a flourishing future.
STORY: Updating a brand after decades of widespread recognition throughout a market isn’t without risk. Especially when you’re Great Traditions. Since 1978, Great Traditions had been creating modern communities with an old soul – distinctively blending the “Great Traditions” of Cincinnati’s classic neighborhoods with innovative community planning concepts and home designs.
