Premiere Collection

Built to last. Designed to love.


Doctor’s offices don’t scream “style,” but the Premiere Collection from Reliance Medical Products sought to change that. New design themes plucked from spa and retail environments brought beautiful, modern aesthetics to Reliance’s already durable and reliable procedure chairs. In every way, the Premiere Collection was a new opportunity for doctors to draw patients to their practices.

The only thing left to do was convince practice owners that decades-old interior design didn’t have to be their future.


To highlight the bold new designs and features of the Premiere Collection, we created inspiring digital and print assets, from swatch books to trade show videos to direct mail. We succeeded at putting customization and modernization in the hands – and minds – of our prospective customers, making it easy to envision how the Premiere Collection could transform their practice.