CHALLENGE: CraftForce came to us as a start-up in need of a strong identity to match the strength of its clientele. Designed to be THE force in connecting skilled workers in manufacturing, engineering and specialty trades to the jobs that need them, CraftForce is essentially LinkedIn for blue-collar professionals. They were trying to revolutionize the way blue-collar professionals get hired – and when you’re remaking the hiring model for an entire industry, you need a big voice.
IDEA: We gave CraftForce an identity as loud as a steel mill. We brought a modern, bold design and voice to the collateral of the skilled trade industry along with an easily navigable, mobile-optimized website that allowed applicants and employers to handle the application process from any device. We then developed gritty, stirring videos and trade school materials that match the tone, mindset and attitude of the people we were trying to connect.