Stepping stone to
Serving over 10,000 students in Southwestern Ohio, Cincinnati State provides accessible and quality education and workforce development. However, they needed to recruit new students and improve retention. They need to change perceptions – that Cincinnati State isn’t a fallback school, it’s the stepping stone to better things.
The Creative Department worked to give stronger definition to their value proposition by establishing Cincinnati State as active, smart, real, advantageous, and reflective of community. Cincinnati State is in the business of confidence.
Leveraging a cost-effective media mix to drive broad market awareness across multiple target groups, the campaign created a major shift in positive attitude toward the institution. This renewed interest quickly translated into an increase in qualified leads and entry into admissions pipeline.