The Hoosier Lottery, which decided to ditch its old marketing strategy for a fresh new brand image last fall, launched an upgraded advertising campaign this month.
The initiative's tagline, "Imagine That," is aimed at tapping consumers' dreams of what they could do with the lottery money. The campaign is expected to cost about $10 million and features radio, TV, print and outdoor signage ads, according to The Indianapolis Star.
Ads feature past Hoosier winners discussing their plans – both serious and funny – for their big bucks as they stand next to a thought bubble containing the campaign's slogan. In one commercial, a lucky number owner states he'll use the money to find Bigfoot and another ad features a winner saying she'll use it to pay for in vitro fertilization.
"Everyone has had those conversations at one time or another, talking about what they would do if they won the lottery," Karl Browning, Hoosier Lottery executive director, said in a statement, according to The Evansville Courier & Press. "Our new advertising campaign, and new brand overall, gives people the freedom to dream and we're sharing those dreams with Hoosiers across the state."
The Indiana government decided recently to funnel more advertising funds into the lottery to increase tax revenue.
Who doesn't love the smell of fresh laundry? To spread the word about its new Fireworks In-Wash Scent Booster product, Procter & Gamble is running a new advertising campaign.
On Monday, the brand aired a commercial centered around the promise that the new laundry accessory adds terrific smells to clothing and keeps it wonderfully odorous for up to 12 weeks in storage.
In addition, P&G is continuing the promotion on social media, as the company will select Twitter fans to test the new product for free at home. Gain will also "spark conversation amongst the blogger community" by using the hashtag #GainLove to get consumers to pick up a bottle of Original Fireworks at local retailers.
Gain will also attend BlissDom 2013, a conference for women bloggers and social media aficionados this week in Dallas.
Gain's website, ilovegain.com, already encourages fans to express their affection for the cleaning brand by submitting a "love letter" for others to read. Meanwhile, the brand's Facebook page features advertising content and a Boost my Dryer! contest page where people can submit a picture of their decked out laundry machines for a chance to win a year's supply of dryer bars.
To promote its Select-A-Size product, Bounty is heading out on what may be its ickiest marketing journey yet. Procter & Gamble's paper towels are traveling to Nickelodeon's Kid's Choice Awards event next week in Orlando, Florida.
The green slime many 1990s kids fondly grew up with is set to meet its match when Bounty sets up camp at the event's viewing party at the Nickelodeon Suites Resorts.
In addition to offering passersby a virtual sliming photo opportunity, Bounty is airing a commercial during the awards should and throughout the week leading up to the event on Nick and Nicktoons.
The paper towel company has held other similar promotional events that involved big messes. Bounty did demonstrations at the State Fair of Texas, a tailgate for the 2013 Rose Bowl Game and Miami's Carnaval.
Bounty, which is an official sponsor of the Kid's Choice Awards, seems to be tapping an audience quite different from the sports fans, fair food lovers and partiers its aimed marketing and advertising efforts at before. Time will tell whether kids are actually interested in the ability to choose the size of their paper towel.
Stand for Children, an organization that backs Indiana charter schools, recently launched an advertising campaign to keep the state from abandoning national math and reading standards
The group introduced television and radio ads aimed at lawmakers who oppose Common Core standards, according to News-Sentinel. One of the TV commercials features a high school teacher in Indianapolis while radio ads that include sound bites from parents began airing earlier this month.
"Our effort is to take no chances," Justin Ohlemiller, Stand for Kids Indiana director, told the newspaper. "We want to see Common Core implemented on time. What we hear is teachers want these standards in their classrooms, parents believe the bar needs to be raised."
The Common Core standards were created by state-level education officials around the country and were adopted by 45 states in 2010. They serve as a guideline for what students should be taught and what they should be able to do based on grade level. First-grade and kindergarten classes in Indiana currently use the standards and all grades are set to adopt them in 2014.
Most recently however, several states, including Indiana, have questioned the standards and have proposed booting them. The Stand for Children ads are aimed at persuading nay-saying lawmakers to change their minds. The organization works in several states and told the newspaper it wants to increase awareness of the standards across the country.
To spread the word that smoking is whack, the Campaign for Tobacco-Free Kids is celebrating Kick Butts Day on Wednesday, March 20.
According to a statement released by the organization on Friday, the tobacco industry spends $8.5 billion on advertising. The Campaign for Tobacco-Free Kids is fighting cigarette ads that make smoking look cool with a marketing plan of its own, which involves educating youth in Kentucky and other states and legislators on the dangers of tobacco.
"On Kick Butts Day, kids will stand up and reject big tobacco's manipulative marketing," said Matthew Myers, the organization's president. "It's also a chance for elected leaders to commit to protecting kids from tobacco through policies such as tobacco taxes, smoke-free laws and prevention programs. We hope that legislators will listen to their young constituents and implement these proven solutions to reduce tobacco use and save lives."
Events planned for Kick Butts Day include demonstrations titled "They put WHAT in a cigarette!?" The national initiative's website, which is designed for teens interested in the cause, allows visitors to research events in their area, find information about youth advocacy and learn about tobacco.
Ashley Judd may be making Senate Minority Leader Mitch McConnell nervous; the Kentucky politician is already making moves for his 2014 re-election campaign.
While Kentucky residents won't vote for another 20 months, McConnell is kicking off TV advertising efforts this week, with the first video airing Thursday.
In early February, political group American Crossroads launched a television and internet video ad portraying Ashley Judd, who may run for the senate seat, in a less than positive light. The clip generated a significant amount of controversy and discussion in the political world, giving Judd even more attention.
According to ABC News, one of McConnell's first ads this season will feature his wife, Elaine Chao, who is a former secretary of labor, which signifies the campaign is courting women voters early on.
Chao has recently been the target of questionably racist comments from Progress Kentucky, another political group. McConnell's 30-second video, which aired Thursday in Lexington and Louisville, addressed these comments and tied them into the campaign.
"You've seen the ads attacking my husband," Chao states in the ad. "As Mitch McConnell's wife, I've learned to expect them. Now, far-left special interests are also attacking my ethnicity, even attacking Mitch's patriotism, because he's married to me."
Advertising space on Fox Sports Ohio during Cincinnati Reds games is going like hot cakes, and will soon sell out, the station's general manger Francois McGillicuddy told Business Courier.
Last month, the channel announced it will broadcast 145 of the baseball team's 162 games this year, and advertisers have been quick to snag a slot during the commercial breaks. The strong demand for air time this year allowed Fox Sports Ohio to up ad rates by an average of 20 percent compared to last, said McGillicuddy, who wouldn't share the dollar value of any ad spots.
Ford, Toyota, Cincinnati Children's Hospital, Procter & Gamble and the Cincinnati USA Regional Tourism Network are some of the companies that placed ads during Reds games last year and have reserved airtime this year as well. Newcomers include Taco Bell and Jiffy lube, the newspaper stated.
The spur of advertisers seeking spots may be a result of the Reds rating numbers last year, which reached 76,500 homes per night – the highest Fox Sports Ohio has ever seen.
Based of the team's popularity, the station is launching Reds Weekly next month, a new, 30-minute show that will feature game recaps and interviews.
While the University of Kentucky's men's basketball team has embarked on several major marketing missions, the school's football team hadn't received a comparable amount of media attention until recently.
Before the start of 2013, the only advertising dedicated to the pigskin players included a scarce amount of billboards throughout Kentucky, according to Wildcat Blue Nation.
Since the start of the new year, UK football has released several promotional videos to raise support for the team and raise awareness among potential recruits.
One ad is aimed at luring in high school football players. It opens on Commonwealth Stadium, with the words "Come be a hero" placed over the image. The video then features clips of various Wildcat football touchdowns, tackles and other glorious moments and ends with the words "Who's next?"
The team also snagged a spot in Super Bowl local ad time this year: a clear step up from sporadic billboards. Other promotional videos include footage of UK football players training.
A recent increase in game ticket sales and new subscriptions to the Wildcat recruiting page likely signify these marketing efforts are paying off, explains Wildcat Blue Nation.
On Monday, Time Warner Cable announced a sponsorship deal with University of Kentucky's athletic program, focusing mostly on the school's men's basketball and football teams.
The New York-based cable company will become the official sponsor of the university athletics department's core video, high speed data, Wi-Fi and landline phone products. Time Warner Cable also scored court side signage and presence on a LED Ribbon Board in Rupp Arena.
"Our partnership … is sure to bring our customers in Kentucky unique opportunities to stay close to the teams and enjoy the action on the field and on the court," said Jeffrey Hirsch, executive vice president and chief marketing officer of residential services of Time Warner Cable. "The University of Kentucky's athletic program is well positioned to deliver exciting moments for our college sports fans."
The deal serves as a marketing boost for the company, which will host customer appreciation promotions at games and other athletic events.
The partnership includes radio advertising spots during football and basketball game broadcasts and TV commercials during some basketball games. In addition, Time Warner Cable will get ad space in the football and men's b-ball yearbook and playbook as well as on the University of Kentucky website.
Everyone's favorite holiday, Severe Storms Preparedness Month, began this week. To celebrate, the Kentucky Chemical Stockpile Emergency Preparedness Program kicked off a new advertising campaign to raise awareness of disaster and emergency threats.
Be Aware, Learn How to Prepare is intended to be a year-long initiative that helps Kentuckians prepare for bad situations, and not just those involving chemicals.
"Kentuckians are subject to all kinds and types of natural and man-made disasters," John Heltzel, director of Kentucky Emergency Management, told Surf Kentucky News. "This campaign … puts a spotlight on the need for emergency preparedness and how children count on adults to make sure everyone is prepared."
Television ads for the campaign began airing Tuesday. The commercials, in addition to radio, magazine and billboard ads will run throughout 2013.
Be Aware, Learn How to Prepare is targeted mainly at residents in the Clark, Estelle, Garrard, Jackson, Jessamine, Laurel, Madison, Powell and Rockcastle counties.
The campaign also included a snazzy new website, which provides users with links to safety resources specifically for each of the counties concerned. The site also links out to the government's weather service page and offers a series of safety tips.