Who doesn't love the smell of fresh laundry? To spread the word about its new Fireworks In-Wash Scent Booster product, Procter & Gamble is running a new advertising campaign.
On Monday, the brand aired a commercial centered around the promise that the new laundry accessory adds terrific smells to clothing and keeps it wonderfully odorous for up to 12 weeks in storage.
In addition, P&G is continuing the promotion on social media, as the company will select Twitter fans to test the new product for free at home. Gain will also "spark conversation amongst the blogger community" by using the hashtag #GainLove to get consumers to pick up a bottle of Original Fireworks at local retailers.
Gain will also attend BlissDom 2013, a conference for women bloggers and social media aficionados this week in Dallas.
Gain's website, ilovegain.com, already encourages fans to express their affection for the cleaning brand by submitting a "love letter" for others to read. Meanwhile, the brand's Facebook page features advertising content and a Boost my Dryer! contest page where people can submit a picture of their decked out laundry machines for a chance to win a year's supply of dryer bars.