To promote its Select-A-Size product, Bounty is heading out on what may be its ickiest marketing journey yet. Procter & Gamble's paper towels are traveling to Nickelodeon's Kid's Choice Awards event next week in Orlando, Florida.
The green slime many 1990s kids fondly grew up with is set to meet its match when Bounty sets up camp at the event's viewing party at the Nickelodeon Suites Resorts.
In addition to offering passersby a virtual sliming photo opportunity, Bounty is airing a commercial during the awards should and throughout the week leading up to the event on Nick and Nicktoons.
The paper towel company has held other similar promotional events that involved big messes. Bounty did demonstrations at the State Fair of Texas, a tailgate for the 2013 Rose Bowl Game and Miami's Carnaval.
Bounty, which is an official sponsor of the Kid's Choice Awards, seems to be tapping an audience quite different from the sports fans, fair food lovers and partiers its aimed marketing and advertising efforts at before. Time will tell whether kids are actually interested in the ability to choose the size of their paper towel.