To spread the word that smoking is whack, the Campaign for Tobacco-Free Kids is celebrating Kick Butts Day on Wednesday, March 20.
According to a statement released by the organization on Friday, the tobacco industry spends $8.5 billion on advertising. The Campaign for Tobacco-Free Kids is fighting cigarette ads that make smoking look cool with a marketing plan of its own, which involves educating youth in Kentucky and other states and legislators on the dangers of tobacco.
"On Kick Butts Day, kids will stand up and reject big tobacco's manipulative marketing," said Matthew Myers, the organization's president. "It's also a chance for elected leaders to commit to protecting kids from tobacco through policies such as tobacco taxes, smoke-free laws and prevention programs. We hope that legislators will listen to their young constituents and implement these proven solutions to reduce tobacco use and save lives."
Events planned for Kick Butts Day include demonstrations titled "They put WHAT in a cigarette!?" The national initiative's website, which is designed for teens interested in the cause, allows visitors to research events in their area, find information about youth advocacy and learn about tobacco.