Advertising space during Cincinnati baseball games is a Red-hot commodity

Advertising space on Fox Sports Ohio during Cincinnati Reds games is going like hot cakes, and will soon sell out, the station's general manger Francois McGillicuddy told Business Courier.

Last month, the channel announced it will broadcast 145 of the baseball team's 162 games this year, and advertisers have been quick to snag a slot during the commercial breaks. The strong demand for air time this year allowed Fox Sports Ohio to up ad rates by an average of 20 percent compared to last, said McGillicuddy, who wouldn't share the dollar value of any ad spots.

Ford, Toyota, Cincinnati Children's Hospital, Procter & Gamble and the Cincinnati USA Regional Tourism Network are some of the companies that placed ads during Reds games last year and have reserved airtime this year as well. Newcomers include Taco Bell and Jiffy lube, the newspaper stated.

The spur of advertisers seeking spots may be a result of the Reds rating numbers last year, which reached 76,500 homes per night – the highest Fox Sports Ohio has ever seen.

Based of the team's popularity, the station is launching Reds Weekly next month, a new, 30-minute show that will feature game recaps and interviews.