As you may know Steve Deiters and I have been at the helm of the Creative Department for 22 years. But now Steve has decided to explore new opportunities. He is turning over his share of the company to the capable hands of Kerry James who has been instrumental in shaping the strategic Creative Department direction in the last couple years. The transition begins May 1 and is planned to be complete within a few months. (Change happens quickly in the advertising world.) We made a bold statement when we opened our doors in 1992 as a “creatives only” shop. But this is a direction that’s right for the time.
Kerry, myself and our team will be making a bold statement from here out in helping clients capitalize on new opportunities in the current marketing space. We did a restructure and I’m really proud of the team we have here. They are extremely talented in the digital space and over the last year have helped us re-brand many clients and win nearly a dozen Addy trophies. We recently won the Cincinnati Bengals account too, all on top of beginning work for several new accounts.
Kerry worked at Ipsos, Bridge Worldwide (now Possible) and March First as well as a few others before joining us. She developed a brand practice where there hadn’t been one and revolutionized how the agency looks at the work. She is also obsessive about client service and brilliant work, creating an account team that leads client thinking and unleashes creative genius. What I find most impressive is her ability to create strong relationships with our clients. Her work on accounts like Golf Exchange, Cohen Recycling, iwireless, Clink, Cincinnati Children’s Hospital and Fitworks has proven to shift their bottom line.
Together our goal is to create one of the best places to work with in Cincinnati!