I-WIRELESS CAME TO CREATIVE DEPARTMENT WITH A GOAL–TO HAVE EVERY KROGER RETAILER IN THE COUNTRY SELLING THEIR PHONES.
With an established brand equity, we first created a fully functioning e-commerce website for i-wireless. Then we developed ads and collateral tools to pave the way for establishing a distribution channel within Kroger. It worked. Since then, branding and advertising efforts have helped take the retailer from selling a few phones a day to selling hundreds. Even so, the e-commerce website we created originally outselling most of the retail outlets.
The brand has grown from zero to 100,00 subscribers in under two years. Definitely worth calling home about.