Cincinnati Children’s

Another wildly successful Walk.

SITUATION:

A short walk can go a long way. Cincinnati Walks for Kids began as a way for patients, families and others to support the Cincinnati Children’s Hospital Medical Center and the many children they help.

This time around, they wanted a fresh look for everything surrounding the race from start to finish: t-shirts, banners, posters, and more. They also wanted to bring the energy of the new location, The Cincinnati Zoo, into the messaging.

SOLUTION:

We encouraged everybody to “Give Like Wild.” Walk, waddle, hop, skip, gallop: however you showed your support, Cincinnati Children’s wanted to see you at the zoo. Outdoor, social media, website redesign, shirt design, and more were used to encourage all interested to join the pack and give.

RESULTS:

The people of Cincinnati and Northern Kentucky stepped up and close to $900,000 was raised for a very important cause.