The Cincinnati Bengals have enjoyed a era of success in the past five seasons, winning their Division in 2009 and 2013, and making the playoffs in 2009, 2011, 2012 and 2013. And the entire city, in addition to the team’s ownership and management, is excited about the team’s great run.
And to coincide with the team’s success, and build on their fantastic momentum, the Bengals decided to take a fresh look at their marketing and promotion communications, and we were selected from a number of local agencies to support the team. Until that point, the team had relied upon an internal department for these activities.
This was indeed a proud moment for OUR team, being selected as the first-ever advertising partner in the team’s history. A big win for us.
We immediately jumped into the project, and created an exciting 2014 campaign theme: “Let’s Roar!” which would serve as a focus for our communication, as well as a rallying cry for fans. That theme was designed to capture the thrill of witnessing the game in person at Paul Brown Stadium, which is known throughout the league as “The Jungle.”
We concepted and produced video, radio, out-of-home in both print and digital executions, and helped the Bengals with additional internal support. For 2014, the team is on pace for another outstanding year. And we like to think we’re an important part of the team.
Let’s roar, Creative Department!