What can Organic Search Engine Optimization do for you?

Almost 90% of all traffic on Web sites comes from Search Engines. Having a great Web site is important, but ensuring users get to that site is equally as important. The first place consumers and business-to-business customers look for information is online in a web search. And they click on the first, most promising result they find. Is your site ranking on the first page of those search results? Is it ranking above or below your competitors? When was the last time you used a Yellow Pages to find anything? No wonder Yellow Pages ad budgets are spilling so profoundly into the new space of Search Engine Optimization.

The Creative Department's brand of SEO

The Creative Department’s Search Engine Optimization (SEO) process elevates Web sites to top 10 organic rankings on the search engine results pages (Google, Yahoo, and Bing). We do this with a combination of keyword research, competitive analysis, content creation, copy writing, ongoing maintenance, link building, training, and continued refinements. A lot of companies make general claims of SEO results. We deliver for our clients. Check out a few of our SEO Case Studies for the assurance you need.

Search Engine Optimization (SEO) process

1. Website Audit – SEO Recommendation Report – Competitive Analysis

The Creative Department will provide top-level suggestions for improvements to an existing website or optimize a newly launching site. The SEO recommendation report is the result of a two-week deep dive of your Web site, and the Web sites of your top competitors. The report outlines major points for improving keyword rankings on search engines. These include keywords, META tag analysis, competitor content similarity, image analysis, Google page rank, and inbound links.

The Recommendation Report provides suggestions on how to improve your sites ranking on the major search. Due to the changing and strictly monitored algorithms of search engine providers, ranking improvement is relative to the efforts of your competitors and cannot realistically be guaranteed. However, the recommendations we outline for you have been proven successful for past clients. And we are continually developing new techniques as search engines become more sophisticated. Emphasis is placed on Google, which represents around 70% of all Internet searches in the U.S.

Initial Ranking (Benchmark)

Based on selected keywords The Creative Department will take initial measurements on search engine rankings, site traffic, and additional web metrics.

Keyword research

Our research begins with keywords that are associated with the industry. Then we dig deeper. The Creative Department bases keyword recommendations on keyword difficulty balanced by search frequency. Based on a strategic list of keywords from this work, we generate a list of keyword permutations and synonyms. Normally this list consists of several hundred words. From there we begin to cut words based on several factors.

Factor number one: keyword difficulty is a percentage scale that indicates how difficult it would be to rank on the first page of search engine listings for a particular search term. Higher percentages mean greater difficulty.

  • 100% – Indicates an extreme popularity and difficulty in ranking.
  • 50% – Signifies the norm: The keyword is equally searched on (its ‘value’) in contrast to its ease of achieving a higher ranking.
  • 30-60% – Indicates an arbitrary range of desirability. Values outside of this range are still worth considering.
  • 0% – Indicates the keyword is obscure.

Factor number two: search frequency, based on the total daily search queries for a specific keyword. This number tells us whether or not a keyword is worth targeting. Ranking might be achievable for given keywords, however low or no search volume means low traffic to the Web site.

On page Optimization

Content is king when it comes to SEO. Copy should be organized in a way that is search engine friendly. Search engines read a Web site like a human, top to bottom and left to right. Everything is optimized, META data, copy, images, videos, keyword friendly URLs to add in enhancing search engine rankings. At The Creative Department, our first love is advertising communication. We make sure that the message you want to communicate to your prospect is not lost serving up content to SEO bots. While it is extremely important, Search Engine Optimization should be secondary to great content on a Web site. Finding the proper balance here is more art than science.

Copy Writing – Content Creation

Content creation is arguably the most important piece of search engine optimization. Having fresh, new content populate a Web site is extremely relevant to your visitors and search engines; visitors are much more likely to link back to a Web site with rich content. Examples of quality content are; articles, blogs, forums, and twitter feeds, and the list goes on. Although creating fresh content is time consuming, it pays off in the long run.

Link building

Links pointing back to a Web site are another major factor in driving traffic and achieving higher rankings on search engines. The Creative Department develops a targeted list of quality backlinks for a Web site’s submission. We then manually submit the site to all major search engines and set up local search data. Link building is a complex process that is time consuming and requires patience, but in the long run these efforts certainly pay off.