Indianapolis marketing agency rolls out new website

An Indianapolis marketing services company is practicing what it preaches in terms of the importance of internet-based communications, as it recently announced it had completed a web design project. Email and software marketing company Delivra said the industry had changed drastically from when it was founded in 1999, since what was then a "brand new concept" for advertisers and marketers had now become the norm and a key aspect of virtually every digital campaign.

The agency said its new site was meant to "embrace the modern demands of managing email marketing campaigns."

Delivra CEO and president Neil Berman said in the beginning, his company had to manage every facet of its clients' marketing programs. "Now, 12 years later, our clients still turn to us for strategy and managed services because we’ve become their email marketing consultants that can help them achieve their goals," he added.

Startup companies or those who have just developed a new website would do well to pay attention to the principles of search engine optimization. By including relevant keywords in the site's content, businesses can make it easier for search engines to find their pages, thus driving up the chance for a potential customer to visit their site and purchase their products or services.