Twitter awareness nearly universal, report finds

The awareness of the microblogging website Twitter reaches nearly every corner of the United States, suggests Edison Research, which recently published a new report.

The firm said it has tracked Twitter and its usage since 2008 as part of its Edison Research/Arbitron Internet & Multimedia Series. This new report is the 19th edition of the series.

The study found 92 percent of Americans age 12 and older are aware of Twitter, which Edison calls "nearly universal." In fact, Edison said it can't see a scenario where Twitter's awareness expands much more.

When Edison first started analyzing Twitter's awareness, the figure stood at just 5 percent. That was a year after the social media site launched as its own company.

Twitter usage does have room to grow, Edison found. Eight percent of Americans age 12 and older send and receive their thoughts in 140 characters or less, according to the report. Based on the research and the U.S. population, Edison estimates the number of Twitter users in the country has risen from 17 million people in 2008 to 20 million today.

With its growth in awareness and usage, Twitter has also grown in value. Trading site Sharespost estimates the company to be worth $7.7 billion.

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