Social media marketing campaign pays off big for Nature Valley

Social mediamarketing is being used by many businesses today. Maximizing the effectiveness of social media campaigns, though, is something that has presented businesses with somewhat of a challenge.

A new Facebook marketing campaign kicked off by Nature Valley seems to have hit the right note with Facebook users. According to Clickz, the Minnesota-based granola bar maker ran a campaign in which it donated $1 to the National Park Conservation Association for every user that become a fan.

Over a 24-hour period, the campaign generated $75,000 for the NPCA and earned Nature Valley 75,000 new followers. The marketing campaign was one that connected with people on a personal level, making effective use of the social aspect of Facebook.

Facebook is seeing more companies use the platform for those kinds of brand awareness campaigns, a spokesperson told Clickz. "We are seeing more brands using both engagement ads and marketplace ads to drive results across objectives, from awareness to conversion," the company said.

Social media is becoming an increasingly popular marketing platform for businesses - according to a recent study from Omniture, more than two-thirds of businesses use Facebook for marketing purposes.