News for and by Ad Agencies from the world of Advertising, Marketing, Branding and Design.

Indiana marketing students put their skills to the test
February 10, 2012

An Indianapolis-based company recently worked with marketing students at Indiana State University to give the budding marketers a chance to try their skills in the real world.

The school's Office of Communications and Marketing...

Marketing firm aims to deepen ties between consumers and Columbus businesses
February 09, 2012

A Columbus marketing company that specializes in consumer loyalty unveiled a new mobile rewards application for businesses in the area.

SparkBase's...

Kentucky bourbon marketing takes a flight overseas

February 08, 2012

Bourbon is one of the iconic American drinks, and whiskey-makers in Kentucky are working to expand their market by pouring more money into international advertising.

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Web development company in Indiana wants to increase businesses' sales

February 08, 2012

Many small businesses struggle with search engine optimization and making their websites easily navigated, and an Elkhart, Indiana, web design company wants to help them.

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Ohio researchers discover McRib's marketing secret
February 07, 2012

University of Dayton marketing researchers may have determined what makes McDonald's famed McRib sandwich so popular, and it's not the sauce, the...

Kentucky breweries' marketing gets back to 'brewgrass' roots
February 06, 2012

Local beer brewers in Danville, Kentucky, have found a new marketing angle to draw in tourists and compete with the state's bourbon market,...

Marketing campaigns convene on Indianapolis ahead of Super Bowl
February 03, 2012

Indianapolis has been preparing for the arrival of New England Patriots and New York Giants fans for Sunday's Super Bowl, and marketing agencies around the country have also spent a lot of time getting ready.

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Ohio State, Huntington National seal $125 million deal

February 02, 2012

In a partnership resulting in a $125 million commitment to developing Columbus' University District and OSU Medical Center, Ohio State University and Huntington National Bank recently announced a marketing and development deal.

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University of Akron crowd sourcing its marketing decision

February 01, 2012

Perhaps in an attempt to drive up public engagement rates, the University of Akron is asking for input on which television ad it should pick to air in Northeast Ohio during the Super Bowl.

The slot is a part of the school's "...

Marriott ramps up Louisville marketing ahead of Kentucky Derby
January 31, 2012

As horse racing fans prepare to make the pilgrimage to Louisville for the Kentucky Derby, local hotels are working to make their rooms the most popular place to stay. Louisville Marriott Downtown ...

Ohio-based Wendy's turns to marketing as comeback strategy
January 30, 2012

Wendy's, which last year consolidated its world headquarters in Dublin, Ohio, recently promised that it would be working to take back market share lost to...

Artists get some help with Kentucky marketing program
January 27, 2012

A common stereotype of artists is that most of them are starving, because they can't get anyone to pay for their work. Kentucky is working to break that stigma by offering marketing programs to local professional artists.

The...

Louisville company marketing its brand as a breakfast spot

January 26, 2012

A subsidiary of Louisville, Kentucky-based Yum Brands Inc. is undergoing a branding effort by redeveloping its menu, USA Today...

JobsOhio plan includes state marketing
January 25, 2012

A program proposed to improve jobs training, bring in and retain more businesses and promote the state of Ohio through marketing campaigns is currently being fleshed out by Governor John Kasich,...

To fill out enrollment numbers, Ohio University turns to marketing
January 24, 2012

In recent years, college applications have been flooding Ohio University's admissions offices. Part of the reason could be a revamped marketing strategy that includes targeting out-of-state, transfer and international students,...

Indiana State Fair exhibit to market soybean industry
January 23, 2012

An exhibit that will open for the Indiana State Fair aims to show consumers - many of whom have no connection to agriculture - how Indiana farms work today, and will also provide some insight and exposure for the state's soybean growing...

Indianapolis marketing agency rolls out new website
January 20, 2012

An Indianapolis marketing services company is practicing what it preaches in terms of the importance of internet-based communications, as it recently announced it...

Is Ohio's anti-cigarette marketing all smoke and no fire?

January 19, 2012

Ohio lawmakers and others who want to stub out smoking in the state have worked fiercely to develop smoke-free rules, but their marketing needs more spark,...

Ohio brewers finding new marketing recipes
January 18, 2012

The growing popularity of microbreweries in Ohio is giving beermakers new opportunities for marketing their products - from holding special tastings to participating in local festivals.

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Kentucky aims to market best assets with museum exhibits

January 17, 2012

The Kentucky Department of Travel and Tourism is expanding its "There's Only One" marketing campaign by adding six museums to the list of attractions it will be promoting over the coming months, the agency...

Visa focuses on Indianapolis in Super Bowl advertising
January 17, 2012

A major multi-national company is getting help on its Super Bowl marketing campaign from an Indianapolis business.

Skydive Indianapolis was recently enlisted by Visa to help it stage a skydive landing as part of its series of national TV...

Ohio-based headquarters offer growth, marketing opportunities for companies
January 17, 2012

A Canton, Ohio-based self-service delivery and security system company recently announced that it...

Indiana ski resorts get 'lift' with marketing

January 16, 2012

The chilly weather that recently rolled across parts of the Midwest and the Northeast is a boon for ski resorts, and many of their marketing departments are offering discounts on introductory lessons in order to pull in people who have never...

Miami University in Ohio's value-centric marketing results in more early decision applications
January 16, 2012

In marketing, sometimes success is determined by the distribution, and sometimes it's all about the message.

Miami University in Ohio recently refocused its marketing efforts to establish itself as a school that offers a great...

International company taps Cleveland advertising firm for creative help
January 13, 2012

Edible Arrangements, a company based in Connecticut, is looking to a Cleveland advertising firm for help in designing its next marketing push. The company plans to launch a campaign with television, online and print components, it...