Mobile ad engagement on the rise

According to a recent survey conducted by ABI Research, mobile users are increasingly being engaged by mobile ads.

In 2008, only 21 percent of mobile users clicked on a banner ad or text link while accessing the mobile internet. This number is now up to 27 percent in 2010, according to the report. In addition, mobile internet use is also up significantly, with 28 percent of mobile users accessing the internet at least once a day from their phones.

"More people are accessing websites through their mobile phones today than 14 months ago, and clicking on ads is becoming more commonplace," said Neil Storther, ABI Research's practice director for mobile marketing strategies.

Despite this, mobile users are also more cautious about making purchases on mobile phones. According to the survey, 76 percent of respondents are more security-conscious, up 5 percent from the previous survey.

Browsing the web from mobile phones is about to get a whole lot easier - Adobe will be launching Flash Player 10.1 soon, which will allow users to view the full internet, including Flash video.