Marketers steadily integrating social media, mobile with email

While emailmarketing is an effective channel, it can be greatly enhanced when paired with other platforms. A new report from eROI suggests that many businesses are complimenting their email campaigns with social and mobilemedia.

According to eROI, 59.1 percent of companies include "share your network" links in their emails, directing consumers to their social media profiles. Nearly three-quarters (73.7 percent) of respondents indicated this had a positive effect on their marketing efforts, which was observed by increased followers and website traffic.

Meanwhile, businesses are also expanding their email marketing initiatives to mobile devices. Nearly one-third said integrating mobile and email was important, while some companies offered limited versions of their website to mobile users. Moreover, 25 percent of respondents said they tailored marketing messages specifically to phones.

With social media growing so explosively, many companies are finding the platform to be a powerful one. More than 100 million Facebook members access the site regularly from mobile devices. The site also recently gained its 500 millionth member overall, making it the first social networking site to hit that milestone.