Launch of Apple's iAds set to expand mobile marketing

Apple's first-party ad network, iAd, is scheduled to launch on July 1. Despite higher advertising costs, many marketers are anticipating that the ad network could have a positive impact on the mobile industry, reports AdAge.

The opportunity to be associated with the highly regarded Apple brand has many marketing professionals excited about the new platform. "It's instant credibility, instant cool. You're on the new iPhone 4," Darrell Whitelaw, creative director at mobile agency MIR, told AdAge. "It really is the one way you can align yourself with that little Apple logo."

The feature-rich network offers marketers additional targeting options as well. AdAge notes that businesses will have access to some customer preferences, such as their locations and iTunes store purchases.

The July 1 rollout will only be for the iPhone and iPod Touch, with iPad support coming later in November. According to Apple, which is handling the technical production of iAds, it may take six to eight weeks for an ad to be displayed after the creative is produced.

Even with ad delays, marketers may find the iAd network offers access to valuable consumers. InformationWeek reports the device recently released iPhone 4 sold 1.7 million units during its opening weekend.