Ohio travel website goes mobile

In order to leverage the growing number of Americans accessing the web through their mobile devices, the Warren County Convention & Visitors Bureau recently released a mobile version of its popular travel marketing site, www.ohioslargestplayground.com.

The mobile site will offer a streamlined version of the actual site, according to the travel bureau. Once logged on, mobile users can access customized Google Maps, click-to-call functionality for Ohio travel phone numbers, as well as listings for accommodations, attractions, shopping and more.

"The mobile site’s weather feed, mobile coupons and Google directions to accommodations and attractions will help to enhance a visitor’s experience during their vacation in Warren County," the travel bureau said in a release.

WCCVB marketing director Sally Derrick cited statistics that have shown 85 percent of travelers use their mobile device for trip information and 58 percent use it as a planning tool.

Organizations of all kinds are encouraged to focus on offering mobile solutions to consumers. Recent analysis conducted by a Mobile Strategy Partners contributor revealed that users are split nearly down the middle when it comes to preferring either mobile apps or the mobile web.