Mobile, social media marketing to trend up in 2010

On Tuesday, Razorfish released its annual outlook report, which addressed subjects such as digital marketing trends in 2010 and expenditures in 2009.

According to the report, emerging marketing platforms, like social media and mobile, will begin to take up more of businesses' marketing budgets. Their adoption will be pushed by smartphone usage, which is similarly supposed to grow during the next year.

Razorfish also predicted four other digital marketing platforms will gain popularity in 2010 - ad verification systems, local online advertising, in-game advertising, and digital out-of-home advertising. While their budget allocation will be significantly less than social media and mobile marketing, they are still expected to have an impact.

The report also indicated that digital ad spending as a whole was up in 2009, despite popular belief that indicated the contrary. According to the report, digital ad spending was up 4 percent in 2009, while it was down 13 percent in 2008.

Recent reports from comScore indicate that Americans viewed more than one trillion online ads in the first quarter of 2010. That number is up considerably year-over-year - in Q1 2009, 900 billion ads were viewed.