Indianapolis looking to attract tourists in continued summer marketing campaign

The city of Indianapolis is continuing a four-year summer marketing campaign in the Midwest in order to push tourism for warmer months in the Central Indiana region.

The Indianapolis Convention & Visitors Association is targeting five big cities throughout the Midwest: Chicago, St. Louis, Cincinnati, Champaign, Illinois and Louisville, Kentucky. Marketing strategies used in the campaign include 30-second television commercials and radio ads, sponsor messages and online advertising.

The ICVA is collaborating with various attractions in the area to drive more tourism, including the Indianapolis Motor Speedway, the Children's Museum of Indianapolis and the NCAA Hall of Champions.

The association has also been working with Indiana-based marketing agency Strategic Marketing & Research for the past four years in their summer tourism campaigns. Launched this week, the fourth consecutive campaign will cost $1.2 million and will highlight the city of Indianapolis as a whole in each advertisement, something that differs from previous years where only one local attraction was featured in each ad.

"This summer, Indy is the star, with visits to partner attractions woven into the messaging. We're a fun, friendly, affordable destination with a surprise around every turn for families and friends to discover," said Chris Gahl, ICVA's vice president of marketing and communications.

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