Cincinnati Bell adds products to expand customer base

Voice and data telecommunications company Cincinnati Bell Communications is marketing a variety of new products to consumers in order to expand its reach, the Cincinnati Enquirer reports.

The company is planning a media campaign for its 4G smartphones with a buy-one, get-one free offer after a mail-in rebate. According to Ted Torbeck, president and GM of Bell, it will add at least four other phones and tablets to its 4G offerings later this year.

In addition, Bell recently formed a marketing partnership with electricity provider Viridian Energy to expand its services even further. The company will offer its residential customers electric service from 100 percent renewable sources.

By offering this service, Bell became the first telecom provider to extend retail energy supply along with its entertainment, internet and phone packages.

"The retail energy market is an exciting and rapidly growing space, and this convergence between telecom and energy is a dramatic first for both industries," said Torbeck in a statement. "This innovative partnership with Viridian Energy provides substantial value to our customers, saving them money and helping them contribute to a cleaner environment."