White House internet presence grows with mobile website

As many businesses try to expand their marketing campaigns and gain more traction with customers, they may want to follow the lead of an experienced campaigner, President Barack Obama.

The White House recently launched a mobile website to compliment its WhiteHouse.gov site, according to a report by CNN. The mobile website allows users of the BlackBerry, iPhone, PalmPre and Android to view the page in a format that is easier to navigate than a traditional website.

CNN says the website will provide live and on-demand videos that can be watched with a mobile phone because of a special code the site uses.

The president's new media director David Cole says that the White House will expand its use of mobile technology to connect with constituents.

"We'll continue look for new opportunities to develop applications for even more mobile platforms," Cole said in the White House blog. "The program is just the latest in our effort to make our content available on a broad number of platforms as technology changes how - and where - people get their information."

The president may not have much luck if he puts Flashvideo on his website. A recent report by Tech Republic says that the upcoming release of the iPhone 4.0 will not support Flash design.