Visa focuses on Indianapolis in Super Bowl advertising

A major multi-national company is getting help on its Super Bowl marketing campaign from an Indianapolis business.

Skydive Indianapolis was recently enlisted by Visa to help it stage a skydive landing as part of its series of national TV commercials, long-form web film and online webisodes, according to a press release published by Inside Indiana Business.

"When you consider the investment it takes to do a national campaign such as this, it’s great to know a small business like ours was involved in such a high dollar marketing effort," stated Bob Dougherty, a skydiving expert and the owner of Skydive Indianapolis. Dougherty added that the experience would have benefits for both parties - Visa got its shot and his company may gain some national exposure.

Much of Visa's Super Bowl marketing campaign centers around the city. In November, the company announced its advertising push would feature commercials and webisodes starring a fictitious NFL fan who wins a sweepstakes, following his journey with 10 of his friends to the big game in Indianapolis. The company used a combination of social media, digital techniques and traditional tactics to spread the word about the sweepstakes.