New website a part of Ohio insurance company's marketing plan

Ohio's Amer Insurance has overhauled its website design in order to better serve customers and "make the online insurance shopping experience more educational and intuitive for individuals and businesses seeking very specific insurance coverage and services," the company recently announced.

The Akron-based business said it had worked to integrate its new website with a digital marketing campaign that strives to deepen relationships with its customers. The website will allow consumers to browse various product categories - from business insurance to professional liability insurance - learn what their policy options actually mean and even fill out an online form requesting a quote.

The company added that it was "thrilled to move forward with the initiation of its innovative digital marketing strategy and has high expectations for the ease it will bring to its Ohio community."

Bradley Residential Management is another Midwestern company that focused on the layout of its website as a factor in its branding efforts.

The South Bend, Indiana, company redeveloped its website, updated its marketing strategy and adopted a new logo when it changed its name from Real Estate Management Corporation.