Lexington marketing agency succumbs to Linsanity

With a branding makeover, one Lexington marketing agency is showing its love for a basketball team far from its home state. Or rather, for a specific basketball player on the New York Knicks.

Cornett Integrated Marketing Solutions announced that it would be taking up the title of Cornett LINtegrated Marketing Solutions in homage to Jeremy Lin, complete with a change of its logo to feature the blue and orange colors of the Knicks.

The move may be more than a display of superfandom, and could have some roots in the idea of SEO. The firm points to a Google statistic that "Jeremy Lin NBA" searches have surged 1,850 percent over the past 30 days.

Kip Cornett, president of Cornett LINtegrated Marketing Solutions, said the company had no plans to revert to its old name, at least not until the Knicks start losing again.

"Like Mr. Lin, we are an under-the-radar entity. Although Cornett represents national brands... the world hasn't experienced the agency's game-changing work just yet. The world has yet to experience our supreme LINtegrated marketing approach."

Lin himself is proving to be a valuable asset on and off the court, particularly in advertising and marketing. As Ira Kalb explains for Business Insider, his uniqueness and unusual career path have made him a "brand marketer's dream."