Hudson, Ohio looking for marketing assistance

Advertising professionals may find a new opportunity in Hudson, Ohio, where local businesses and officials are looking for PR, branding and marketing help to promote the city, the Hudson Hub Times reports.

Hudson's city council set aside $100,000 for marketing in its 2012 budget, and the project could have multiple stages.

"It's like a puzzle, and we're a piece," Hudson's economic development director Chuck Wiedie said in an interview with the news outlet. "We need to make the story we tell compelling so they take a serious look at Hudson. I think with what we have to offer, we'll win our share of those deals."

Wiedie told the news source that the first step will be to build a positive brand that expresses the opportunities available for businesses in Hudson. The campaign will also seek to show people why the city is a desirable place to live.

As Everything PR notes, the recession particularly hurt the population of Northeast Ohio, with many people leaving the region to look for jobs. The campaign will follow others headed by Wiedie that seek to improve the area's reputation and attract more residents and tourists.