Cleveland businesses see marketing value in Pinterest

Consumers from all around the globe using Pinterest more often, and businesses are realizing the social media platform could also help their Cleveland marketing efforts.

Crain's Cleveland Business reports that paint maker Sherwin-Williams Company, based in the Ohio city, is starting to see the potential in targeting people who are already designing their "dream rooms" and "pinning" images on the interest-sharing network. 

"The popularity has gotten to a point where we definitely need to pay attention to it," the company's director of color marketing, Jackie Jordan, told the news source. Other companies in the Cleveland area are also starting to integrate Pinterest into their websites, the news outlet adds.

However, because the format for Pinterest sharing is so different from the likes of Twitter and Facebook, companies will need to apply a different strategy to how they market themselves on the platform, according to Vator News. Instead of generating comments and followers on other text-focused networks, Pinterest users communicate through links and images. Start out by making a board and categories featuring a company's different products, and don't be afraid to get creative, digital marketing agency Greenlight told the source.

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