March 2010

More than 80 percent of internet users watch video in April

March 06, 2010
Submitted by Anonymous on Sat, 03/06/2010 - 01:00

According to a new report from comScore, 178 million people - more than 80 percent of the total U.S. internet users - watched a video online in April. Though YouTube still serves the majority of those videos, new video platform Vevo has shown tremendous growth.

More than 30.3 billion videos were watched in April, reports comScore. The Google network, which includes YouTube, accounted for 43.2 percent of the videos viewed. Though sites in the Microsoft, Viacom Digital, Yahoo and Hulu networks were also in the top five video publishers, they made up less than 10 percent of the total videos watched.

The platform that grew the most in the month of April was Vevo, which represented nearly a quarter of the U.S. online video audience. Though the platform just launched in December 2009, it already reaches more unique viewers than major networks such as Viacom and Microsoft.

A recent study from Eyeblaster suggested that video ads could generate higher click-through rates. According to the report, the longer a customer was engaged with an ad, the more likely they would be to purchase the product.ADNFCR-3257-ID-19815032-ADNFCR





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Hispanics most likely to take action on banner ads

March 06, 2010
Submitted by Anonymous on Sat, 03/06/2010 - 01:00

With more Americans using the internet to connect and communicate, online advertising has become even more prominent. For business owners wondering how to best target specific ethnic groups online, a new survey from ARAnet indicates that Hispanic web users are the most likely to respond to online ads, relays AdWeek.

According to the survey, 19 percent of Hispanics are very likely to take action on banner ads, as opposed to 14 percent of African-Americans and 5 percent of whites. Email offers are also more appealing to Hispanics, with 23 percent of respondents indicating they were very likely to respond to those types of messages.

Pop-up ads were viewed less favorably than banner and email offers, with only 12 percent of Hispanic web browsers indicating they would take action on them.

In general, the survey found that White internet users were the least likely to respond to online ads.

A separate survey from eMarketer found that online usage among Hispanic households was set to increase during the next four years. By 2014, eMarketer predicts that 70 percent of the Hispanic population in the U.S. will be online.ADNFCR-3257-ID-19817548-ADNFCR







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Internet Retailer: Search engine marketing can drive sales

March 05, 2010
Submitted by Anonymous on Fri, 03/05/2010 - 01:00

Internet Retailer released a new report indicating that online retailers are seeing tremendous boosts from search engine marketing.

The survey found that 37.7 percent of respondents spent more than 50 percent of their marketing budgets on search engine optimization. These retailers are seeing a great deal of success, with 27 percent reporting that more than half their sales were attributable to search engines.

Google continues to be the most popular search engine with consumers, with almost two-thirds of the respondents reporting that more than 70 percent of their online traffic comes from the search engine. Bing seems to be a growing favorite though, with 43.4 percent of merchants expecting to shift some of their marketing budgets to it.

"All types of retailers are focused on driving more web sales, and search is a terrific way to drive that online sales goal," said Shar VanBoskirk, vice president and principal analyst at Forrester Research who specializes in search engine marketing.

This shift to digital marketing has been seen across various industries - a recent report from the CMO Council found that 46 percent of marketing firms were investing more in digital marketing, like search engine optimization.ADNFCR-3257-ID-19755795-ADNFCR