Adobe adds to marketing with social media tools

Adobe recently announced the availability of web-based software solutions designed to aid companies in their online marketing plans. Many of the tools help organizations leverage the growing importance of social media in web marketing initiatives, which have become an integral aspect of branding and other business-critical operations.

Among the tools is an application designed to provide better options for companies looking to purchase advertisement space on popular social networking website Facebook. The solution includes an item providing optimum analytics information, which will allow companies to process information quickly and target specific demographics within the Facebook network. Furthermore, Adobe included solutions designed to boost marketing campaigns on smartphones and other mobile devices, which may prove invaluable as these items continue to become more pervasive in enterprise and consumer life.

“Our focus remains on meeting customer needs and driving innovation into the Adobe Online Marketing Suite,” Josh James, senior vice president and general manager of the Omniture business unit for Adobe, said. “The suite, now bolstered by the resources available through Adobe, continues to resonate with existing and new customers.”

Adobe has released other items in recent months to make its design tools more adaptable to needs of its users. It added the ability to support 3D animations to its popular web design tool Flash earlier this month.