Texas Roadhouse franchise expands its customer base

The demographic population at the Louisville, Kentucky-based Texas Roadhouse restaurant chain is becoming less blue-collar, according to Business First.

"You'll see more people dressed like us today than you've ever seen before," GJ Hart, president and CEO of Texas Roadhouse, said to a room full of analysts and investors dressed in suits and jackets during a presentation at the InvestKentucky Equity Conference last week at Churchill Downs, the news source notes.

Hart notes that more high-priced steaks are being ordered at his restaurants, which he attributes to little tricks of the trade such as redesigning the kitchens for increased quality and efficiency and advertising through customer service rather than on TV and radio.

Texas Roadhouse posted a 5.4 percent increase in same store sales in April, year over year.

Representatives from Louisville-based Papa John's were also in attendance at the Equity Conference last week. Chris Sternberg, vice president of communications and general counsel, noted that the pizza company intends to streamline its efforts towards its take-out business and digital sales, since 28 percent of its revenue was made via online purchases in 2010.

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