Study: 70 percent trust information that consumers post online

The use of social media delivers a quantifiable boost to advertising, according to a recent study by Nielsen and the social media website Facebook.

The study, titled Advertising Effectiveness, says that 70 percent of consumers trust information that others post online, while only 41 percent believe information from advertisements embedded in search results and 37 percent trust online video ads.

The survey reached out to 800,000 Facebook users and analyzed 125 Facebook ad campaigns from 70 brand advertisers.

The Nielsen-Facebook study also took a close look at 14 Facebook ad campaigns that incorporated the "like" engagement tool and analyzed the effectiveness of three different types of ads on Facebook.

The study also found that 10 percent of users remember homepage ads, while 30 percent of users remember homepage ads that have social media content alongside them.

"While exposure to the homepage ad itself increased ad recall, those users exposed to both the paid ad and the organic impression remembered the ad at three times the rate of those just exposed to the paid homepage ad," the report says.

Facebook is now trying to go beyond the web with its marketing tools. The social media network recently released window decals for local businesses to promote their Facebook presence, according to a recent report by Mashable.