More than 80 percent of internet users watch video in April

According to a new report from comScore, 178 million people - more than 80 percent of the total U.S. internet users - watched a video online in April. Though YouTube still serves the majority of those videos, new video platform Vevo has shown tremendous growth.

More than 30.3 billion videos were watched in April, reports comScore. The Google network, which includes YouTube, accounted for 43.2 percent of the videos viewed. Though sites in the Microsoft, Viacom Digital, Yahoo and Hulu networks were also in the top five video publishers, they made up less than 10 percent of the total videos watched.

The platform that grew the most in the month of April was Vevo, which represented nearly a quarter of the U.S. online video audience. Though the platform just launched in December 2009, it already reaches more unique viewers than major networks such as Viacom and Microsoft.

A recent study from Eyeblaster suggested that video ads could generate higher click-through rates. According to the report, the longer a customer was engaged with an ad, the more likely they would be to purchase the product.