To help our clients develop and live their brands, we focus on Brand Mastery and Brand Connection.
Brand Mastery. Knowing who you are and how you talk about your brand equity are vital to your success. We’ve got the expertise to help you touch up or rewrite your brand story from the inside out. We look deeply at who you are, what you do, and why you do it. We champion your brand management and then help you communicate your unique selling proposition to your employees and partners. In other words, we help you understand your brand before we tell the world.
Brand Connection. Once you establish your brand, you need a way to remain fresh in the hearts and minds of your customers and attract new fans. We know just what it takes: strategy, advertising, interactive chops, and media. The traditional way to do this is with advertising. It’s how you reach out to consumers and share your message. But at the Creative Department, we take the conventional concept of advertising and mix it with a holistic online component. The result is advertising that delivers integrated marketing communications across media that make sense for your brand. We call this Brand Connection. And it’s how we make certain your brand rises above the cluttered marketplace, even when your message evolves.