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May 1, 2014

A New CD Partner

As you may know Steve Deiters and I have been at the helm of the Creative Department for 22 years. But now Steve has decided to explore new opportunities. He is turning over his share of the company to the capable hands of Kerry James who has been instrumental in shaping the strategic Creative Department direction in the last couple years.

March 20, 2013

International marketing rakes in big bucks for Kentucky

International marketing efforts made by Kentucky businesses have done the state some real good. It was among the highest-ranking states in export growth from 2011 to 2012, according to The Lexington Herald-Leader.

March 20, 2013

Indiana lottery tries its luck with new ad campaign

The Hoosier Lottery, which decided to ditch its old marketing strategy for a fresh new brand image last fall, launched an upgraded advertising campaign this month.

March 19, 2013

P&G gets fresh with new laundry product, ad campaign

Who doesn't love the smell of fresh laundry? To spread the word about its new Fireworks In-Wash Scent Booster product, Procter & Gamble is running a new advertising campaign.

March 19, 2013

Bounty kids around at the Nickelodeon Kids Choice Awards

To promote its Select-A-Size product, Bounty is heading out on what may be its ickiest marketing journey yet.

March 19, 2013

New ads in Indiana champion Common Core standards

Stand for Children, an organization that backs Indiana charter schools, recently launched an advertising campaign to keep the state from abandoning national math and reading standards.

March 15, 2013

Anti-tobacco campaign tells Kentucky teens to Kick Butts

To spread the word that smoking is whack, the Campaign for Tobacco-Free Kids is celebrating Kick Butts Day on Wednesday, March 20.

March 14, 2013

Kentucky senator kicks off re-election campaign ads 20 months early

Ashley Judd may be making Senate Minority Leader Mitch McConnell nervous; the Kentucky politician is already making moves for his 2014 re-election campaign.

March 13, 2013

Advertising space during Cincinnati baseball games is a Red-hot commodity

Advertising space on Fox Sports Ohio during Cincinnati Reds games is going like hot cakes, and will soon sell out, the station's general manger Francois McGillicuddy told Business Courier.

March 13, 2013

P&G bats lashes during National Sleep Awareness Week

Procter & Gamble coupled two of its popular brands to celebrate arguably the most important time of year: National Sleep Awareness Week.

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