PRESSIUS RELEASUS

February 25, 2010 - Cincinnati, Ohio - Cincinnati ad agency, The Creative Department, has radically restructured its traffic system by dividing responsibilities among four managers.

Laura Dolan, former traffic manager, had this to say. “I juggled as fast as I could, but we had so much new work coming through, one person couldn’t do it all.”

Partners Steve Deiters and Lauren Anderson gathered their leadership team, assessed the problem and settled on a solution. It wasn’t as simple as dividing the traffic responsibilities among four people. It expanded the roles of each person into project management, with client contact, job oversight, production and, most importantly, interactive among their new duties.

“We are so fortunate to have had this problem,” comments Anderson. “Our work flow has grown faster than we had projected over the last few years. With our four PMs (project managers) in place, things are going much, much more smoothly.”

The project managers are:

Laura Dolan. Traffic and production manager for the Creative Department since 2005, she worked with the leadership team to help design the role of the project manager.

Becky Singson, She joined the agency in 2009 after tours of duty at Global Cloud and Barefoot Proximity with work for clients such as Juvenile Diabetes Research Foundation, United Way, Procter & Gamble, The E.W. Scripps Company and Scripps Networks Interactive.

Meghan Kloss. Onboarding with the agency in early 2010, Meghan cut her teeth as marketing assistant at Steven Schaefer Assoc. Inc, and then worked at Barefoot Proximity alongside Becky. Most recently Meghan helped out at Focus/FGW with responsibility for clients like Gold Star Chili, Downtown Cincinnati Inc., Greater Cincinnati Visitors & Convention Bureau and others.

Libby Ferguson. Originally hired as a project coordinator, Libby is now also managing internal projects for the agency.

The group, three of whom sit in the same area, admit to singing in multi-part harmony while they work. While the talent is not cited in the job description, the PMs insist it helps expedite workflow. When asked about the surprising skill addition, coworkers smiled, but refused to comment.

Founded in 1992, the Creative Department is an ad agency that has built business by breathing life into brands and framing communications in delightfully compelling ways—whether traditional, interactive or guerilla. Their rebel band of 26 (and counting) highly creative individuals includes creative directors, brand directors, writers, art directors, production artists, project managers, designers and interactive marketers and developers. Their now-bursting portfolio includes initiatives within several divisions of Procter & Gamble, image campaigns for LexisNexis and i-wireless, website launches for Medpace and Union Institute and University as well as stirring up the local marketplace with Busken Bakery, Yagööt and The Party Source. For more information, please visit their award-winning website at www.creativedepartment.com (unless you find shower scenes disturbing).